Capax

PROMOTIONAL Product Experts

In a world where consumers are bombarded by advertising messages, promotional products stand alone. A print ad, an internet pop-up, a television ad or a radio spot all interrupt and distract consumers. Whereas a promotional product engages and is welcomed by the consumer and then integrated into their lifestyle. In fact, across Australasia, studies show on average that individuals have 7 promotional products in their homes and/or offices and Consumers who receive a promotional product will typically give them to someone else when they are finished.

What are Promotional Products?

Promotional products are useful items that are usually decorated with an advertiser’s name, logo or message, designed to increase brand awareness among consumers. There are literally tens of thousands of different types and styles of promotional products. In many cases, it’s even possible to obtain custom items that aren’t found in any catalogue.

Examples of common items include:

• Apparel
• Pens
• Calendars
• Coffee mugs
• Calculators
• Key chains
• Desk accessories
• Memory sticks

Did you know?

• 90% of large corporates use promotional products to increase brand awareness. The next most popular reasons were: adding value to attendees at events or activities, reinforcing brand value, connecting with consumers and creating a way to stand out from competitors.
• 84% agreed promotional products offer value for money and 81% said the suppliers they had worked with, understood their business needs. Being proactive, creative and innovative was also highly regarded (70%+ agreed).
• According to the Global Advertising Specialties Impression Study 2016: Promotional products are one of the most high-impact, cost effective advertising mediums. Consumers who receive a promotional product will typically give them to someone else when they are finished.

Since promotional products can be used alone or integrated with other media, there are virtually limitless uses. Popular programs cited most often by industry consultants are business gifts, employee relations, orientation programs, corporate communications and at tradeshows to generate booth traffic. They’re also effective for dealer/distribution programs, co-op programs, company stores, generating new customers or new accounts, non-profit fundraising, public awareness campaigns and for promotion of brand awareness and brand loyalty. Other uses include employee incentive programs, new product or service introductions and marketing research for survey and focus group participants.

Content sourced by APPA Australia. To find out more go to: www.promotionalproductswork.com.au or www.promotionalproductswork.co.nz